Campaigns,
Without the Email Threads
From brief to approval, CherryBowl does the operational work. Today that starts with video review: every cut checked against your brief in minutes, not days.
Zoe Diaz
@zoediazbeauty · Summer Glow 2025
How CherryBowl Reviews a Video
From upload to creator feedback, powered by our AI and backed by our team
The Cut Comes In
Your creator submits their cut directly, or you forward it to us. However the content arrives, it lands in our review queue.
Brief Applied
The AI checks the video against your campaign brief and brand rules: required talking points, forbidden claims, disclosures, competitors.
Feedback Written For You
Deepgram transcribes every word, then Claude builds the timestamped notes and evidence a reviewer would otherwise write by hand.
Creator Notified Instantly
Approved, Needs Changes, or Escalated, with the exact revisions, sent straight to the creator the moment they upload. No relay required.
Zoe Diaz
@zoediazbeauty · Summer Glow 2025
The Same Video,
Two Timelines
One of our founders had a single sponsored video stuck in a 41-email thread for three weeks before it got approved. Here's what that looked like, next to the same submission run through CherryBowl instead.
Current process
0
Emails, One Thread
Day 1
Creator uploads their cut
Day 2-4
Reviewer and teammates weigh in, notes aggregated, sent up for approval
Day 5
Approved, or feedback sent back to creator
With CherryBowl
1
Message, Case Closed
0:00
Creator uploads their cut
0:47
Approved, or timestamped notes sent straight back
That's one round, for one video. If the revision still misses the brief, the cycle repeats from Day 1. With CherryBowl, the creator just gets notes again in under a minute.
We've Lived Both Sides of This
CherryBowl isn't built by outsiders guessing at the creator economy. It's built by people who've grown the audiences and run the campaigns, from both sides of the brand-creator relationship.
We've Built the Audience
We've grown a personal audience of hundreds of thousands of followers, with videos that hit tens of millions of views. We know what a viral cut actually looks like.
We've Run the Campaigns
We've managed influencer marketing campaigns for brands working with creators who have millions of followers. We know brief compliance, disclosures, and revision cycles from the inside.
We Know Video Analysis
We've worked on Meta's video infrastructure team, analyzing video metadata for one of the largest video platforms in the world.
We Are Builders
We're a team of University of Waterloo engineers with prior experience at AWS, Meta, and Nvidia.
What We Do For You
You don't buy a tool and staff it yourself. We bring campaign expertise and run the workflow; our software does the heavy lifting underneath.
Campaign Brief Expertise
We turn your goals into a brief creators can actually follow, so half the revision cycles never happen.
Workflow Optimization
We streamline how content moves from creator to approval, cutting the email chains and revision loops that stall campaigns.
Video Quality Expertise
We know what a high-performing cut looks like, and we help your creators get there, not just clear the rules.
Done-For-You Review & Feedback
Every cut comes to us: our AI reviews it against your brief and the creator gets timestamped notes back in a single round.
What Faster Review Actually Changes
Speed is where CherryBowl starts. Here's what it changes for the rest of the campaign, and where it's headed next.
More Campaigns, Same Team
Review that used to take days now takes minutes, so the same team takes on more campaigns without adding headcount.
One Person, More Creators
A single account manager can oversee far more creators at once when review isn't eating their day.
Catches What Gets Missed
Forbidden claims and missing disclosures are exactly what a tired reviewer skims past on cut #40, and exactly what triggers a fine. The rules apply the same way every time.
Every Language, Same Rules
Review content in any language without hiring native-language reviewers, so a new creator market doesn't require a new local team first.
One Place for Everyone Involved
Brand, agency, and creator see the same brief, the same notes, and the same decision, instead of the story living across inboxes.
Approved Quality Goes Up
Creators get specific, timestamped notes instead of a flat rejection, so the next cut lands closer to the brief and average approved quality climbs.
Creators Aren't Left Waiting
Feedback lands before they've closed the upload tab, not days later, which is the difference between a creator relationship that holds and one that doesn't.
One System As You Grow
Today it's video review. The same policy engine is built to extend to briefs, ad copy, and whatever else a campaign needs checked, no new tool per format.
Your content stays confidential.
Built for brands and agencies submitting unreleased creator content. Every video is isolated to your organization and never touches shared infrastructure.
Encrypted end-to-end
Every upload is encrypted in transit and at rest. Raw files are never accessible outside your organization's private storage.
Org-isolated
Your reviews, policies, and media are completely siloed. No data crosses organizational boundaries, ever.
No third-party training
Your content is never sent to AI providers for model training. We use inference-only APIs, so your files stay private.
What We Check on Every Video
You bring the campaign; we build the rule set and check every creator submission against it.