How to End Partnership Ad and Spark Ad Permissions

To end Partnership Ad or Spark Ad permissions, first confirm the contractual end date, then have the advertiser stop active delivery, revoke the relevant platform authorization, and save evidence. Do not assume that one toggle terminates every contractual right or every copy of the asset.

Separate the contract from the platform permission

Creator-identity advertising is often called “whitelisting,” but current platform terms include Meta Partnership Ads and TikTok Spark Ads. The agreement may grant the brand a license, while the platform supplies technical authorization to deliver an ad through a creator identity. Those layers need to be closed separately.

Check the agreement for:

• Covered posts or assets
• Authorized ad accounts or business entities
• Start and end dates
• Media, territory, and editing scope
• Account-level versus content-level permission
• Extension or renewal process
• Post-term shutdown and evidence requirements

If the license is still active, early revocation could conflict with the agreement. If the license has expired, leaving the platform authorization active can create avoidable risk. Resolve both timelines from the written terms.

Inventory every active authorization

Ask the brand or agency for a list of ad accounts, post IDs, authorization codes, campaigns, placements, and partners using the content. Check your creator-side settings rather than relying only on the advertiser's spreadsheet.

Build a shutdown log:

| Platform | Content/account permission | Advertiser | End date | Status | |---|---|---|---|---| | Meta | Post or account-level Partnership Ad | Named ad account | Date | Active/ended | | TikTok | Video or account-level Spark authorization | Named advertiser | Date | Active/ended | | Other | Platform-specific identity access | Named partner | Date | Active/ended |

The usage-rights renewal guide explains how to handle an advertiser that wants continued rights instead of shutdown.

Stop delivery before revoking access

Ask the advertiser to pause or end active campaigns and confirm the effective time. Then revoke permission through the current platform workflow. Capture the final campaign status and creator-side permission state.

Meta maintains current instructions for Partnership Ad permissions, including content- and account-level controls. TikTok documents how a creator can turn off video-level or account-level ad authorization in its Content Suite authorization guidance. Platform labels and menu paths change, so reopen the official instructions when you perform the shutdown.

Do not share a password to let an advertiser “clean up.” Use platform business permissions, and remove only the access connected to the campaign after checking whether other legitimate campaigns depend on it.

Verify what revocation did and did not do

After the change, confirm that the affected ad no longer delivers from the creator identity. Check both the content-level permission and any broader account-level permission. If a code had a fixed validity period, record whether it was revoked early or allowed to expire.

Revocation may not:

• Delete files already delivered to the brand
• End organic reposting allowed under a separate license
• Remove ads created from uploaded copies rather than the authorized post
• Cancel a license granted to retailers, agencies, or affiliates
• Resolve payment or overuse disputes
• Remove historical reporting or public organic content

If continued use appears outside the agreed scope, preserve the evidence and compare it with the agreement before alleging infringement or sending a formal notice.

Use a written shutdown message

A concise closeout can say:

The creator-identity ad term for [assets] ended on [date/time/time zone]. Please confirm that active campaigns were stopped and that no additional delivery will occur under the expired permission. I revoked [content/account authorization] on [platform] at [time]. This message does not change any separate organic rights stated in section [X].

Attach screenshots or exports that identify the relevant account and content without exposing unrelated account data. Ask the advertiser to correct any mismatch immediately.

The paid-use checks in what changes when creator content is boosted should be established at campaign start so shutdown is not the first time anyone inventories access and context.

Review the final ad and archive the evidence

Before closing the campaign, save the approved source file, final ad version, permission grant, platform identifier, contract term, shutdown request, and revocation evidence. If the ad was edited or localized, identify each version.

Run a final check using the first-try approval guide principles: did the delivered ad use the approved disclosure, claims, product, and offer? If not, preserve the discrepancy for the campaign owner.

For a material rights dispute, seek advice from a qualified professional in the governing jurisdiction. Platform help pages explain controls; they do not interpret your agreement.