Compliance & review

FTC disclosures, forbidden claims, and the platform-specific traps, for whoever has to check the content.

Showing 37–45 of 46 in this topic

4 min read
Compliance

Employee and Founder Social Media Disclosure Rules

Employees and founders must disclose their connection when endorsing company products. Learn what counts as an endorsement and which disclosures are clear enough.

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6 min read
Compliance

AI Content Review vs. Manual Review: What Each One Is For

The two don't compete on the same checks. What automated review is genuinely better at, where it fails badly, and the split that works for most brand teams.

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7 min read
Compliance

Gifted Product Disclosure: What PR Packages Actually Require

Free product is a material connection even with no contract, no payment, and no brief. What a gifted video has to say, and why PR lists are the exposure brands don't track.

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5 min read
Compliance

Instagram Reels Sponsored Content Disclosure: Reels, Stories, and Feed

The paid partnership label isn't enough, the crop eats your on-screen text, and Stories segments each need their own disclosure. What to check on Instagram sponsored content.

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5 min read
Compliance

TikTok Shop Disclosure Rules: What Creators Must Say and Where

Affiliate commission is a material connection, TikTok's own labels don't discharge it, and the app's UI eats on-screen text. What to check on every TikTok Shop video.

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5 min read
Compliance

YouTube Shorts Ad Disclosure: Why the Paid Promotion Box Isn't Enough

YouTube's paid promotion setting is the most official-looking disclosure tool on any platform, which is why it's the most over-trusted. What Shorts actually need.

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4 min read
Compliance

The Real Cost of Manual Video Review (And Why It Breaks at Scale)

The actual time and dollar math behind reviewing creator videos by hand, why it doesn't scale linearly with headcount, and where the cost really comes from.

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4 min read
Compliance

Forbidden Claims in Influencer Marketing: What Creators Can't Say About Your Product

The claim categories that get sponsored content flagged: health and efficacy claims, guarantees, earnings claims, and the 'personal experience' loophole that isn't one.

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3 min read
Compliance

How to Review a Sponsored Video Before It Goes Live: The Complete Checklist

The full pre-publish review checklist for sponsored creator videos: disclosures, claims, brand rules, competitors, and the platform-specific traps.

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