Compliance & review
FTC disclosures, forbidden claims, and the platform-specific traps, for whoever has to check the content.
Showing 19–27 of 46 in this topic
Disclosure Rules for Stories and Disappearing Content
Make sponsor disclosures readable in Stories and ephemeral video, preserve approval evidence, and avoid relying on captions viewers never see.
ReadLive-Stream Sponsorship Disclosures: More Than Once
Learn why one opening sponsor disclosure may be missed, how to design periodic or continuous notice, and what to review in live-stream replays.
ReadCompetitor Comparison Claims in Creator Content
Review named and implied competitor comparisons for a clear basis, matching evidence, fair demonstrations, and truthful creator wording.
ReadSupplement Influencer Claims: U.S. Review Categories
Separate disease, health, nutrient-content, structure-function, and testimonial claims when reviewing U.S. supplement creator content.
ReadCosmetic Claims in Creator Content: When They Become Drug Claims
Learn how creator wording can turn a cosmetic message into a drug claim, how FTC substantiation differs from FDA classification, and what to flag.
ReadTestimonial Results Claims: What Brands Must Substantiate
Learn why a true testimonial can still mislead, how to support typical-results messages, and what evidence reviewers should require before publication.
ReadBefore-and-After Images in Influencer Ads: Checklist
Review before-and-after creator ads for implied efficacy, typical-results, editing, timing, and disclosure issues before a transformation claim goes live.
ReadFamily and Friend Endorsements: What Must Be Disclosed?
Learn when personal relationships can affect an endorsement, how employees and relatives should identify connections, and when context may be enough.
ReadEvent Invitations and VIP Perks: When Creators Disclose
Learn when free tickets, backstage access, hospitality, and VIP treatment can require creator disclosure, plus wording and review examples.
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